Enough Already!
When the ‘got milk’ ad campaign started up, I thought it was extremely clever: short and sweet, getting its point across in a succinct and visually appealing manner. Some of my favorites were the ads with desserts (of course). Just staring at those cookies, or that twinkie, you couldn’t help but want one, and naturally, you were desperate for a glass of milk to go with it.
Then came the celebrity ads, and I liked them too. It amused me that they’d gotten these celebs all primped and posed and perfect and then dabbed on a little ‘milk mustache’. I still wonder what substance was filling in for the milk, because I don’t think it was milk. And the list of celebs (and characters) that appeared in these ads is amazing! 
So these ads still occasionally crop up in magazines, and I appreciate them for what they are: clever reminders to keep plenty of milk in our diets.
The copycats, or parodies, I do not appreciate quite as much. Initially I thought they too were clever, playing off a well-known and effective ad, and they ran the gamut from ‘got style’ (on t-shirts at the salon that cut my hair) to ‘got kids?’ and ‘got faith?’. Gradually they began to lose their impact. But, even now, I see new ones cropping up. I read them–on billboards or commercial vans–and think, ‘Oh come on!’ Two recent finds are ‘got mulch’ and ‘got leak’ on a plumbers van. Seriously? That’s not even grammatically correct. Please, people, I have one thing to say to you:
got imagination?
Couldn’t resist.
11/18/2009 at 4:00 pm
Wait . . . you want people to come up with their OWN ideas?
11/18/2009 at 5:43 pm
11/18/2009 at 5:51 pm
"It is better to fail in originality than to succeed in imitation." — Herman Melville
11/18/2009 at 8:56 pm
The original campaign came out what, ten years ago? I agree, it's been done to death. Hopefully the next killer campaign will be about ninjas or things that are awesome.
11/19/2009 at 7:13 pm
I'm pretty sure they use a thickened yogurt mixture to hold the milk on. I'm with you, enough already with the "got fill in the blank" ads.
11/19/2009 at 11:29 pm
HA! That's hilarious! I agree. I'm sick of the imitations.
11/22/2009 at 1:10 pm
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11/23/2009 at 7:56 am
Ooooh….David Cranmer's quotation so goes along with your post!!
12/02/2009 at 8:07 pm
That one of Heidi Klum makes me laugh because I just watched a PR episode where she was making fun of one design for being milk maidish.
And yes, it's overdone.
12/12/2009 at 11:09 pm
Just wandering through the blogosphere and couldn't help but comment. One school of thought is to copy the most successful in order to be successful yourself. However, this one truly has been milked to death…
-from a wannabe writer
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